Every month in the office I receive The Advisor through the post. It’s a finance industry magazine, very straight-laced, chock-full of mortgage and loan info, bank adverts, and all those other (boring) necessary financial facts our business relies on knowing.
Imagine my surprise when it landed on my desk displaying a fresh, vibrant, colourful and FUN cover, instead of the normal Shutterstock-purchased images or ‘happy family’ photos we usually see from business publications.
What’s going on? Have they a new graphic designer, layout artist or editor? Or has someone just woken up to the fact that it is hard graft wading through articles that look boring before you even get started reading?
I don’t know the answer but clearly someone has decided to try a new approach and has put some thought into matching quirky and fun imagery to more imaginative article titles. Hooray!
So I donned my glasses and sat down to read.
All images from The Advisor, issue October 2017. As you can see, some crossed the centre-fold.