Livening up industry magazines

Every month in the office I receive The Advisor through the post.  It’s a finance industry magazine, very straight-laced, chock-full of mortgage and loan info, bank adverts, and all those other (boring) necessary financial facts our business relies on knowing.

Imagine my surprise when it landed on my desk displaying a fresh, vibrant, colourful and FUN cover, instead of the normal Shutterstock-purchased images or ‘happy family’ photos we usually see from business publications.

What’s going on?  Have they a new graphic designer, layout artist or editor?  Or has someone just woken up to the fact that it is hard graft wading through articles that look boring before you even get started reading?

I don’t know the answer but clearly someone has decided to try a new approach and has put some thought into matching quirky and fun imagery to more imaginative article titles.  Hooray!

So I donned my glasses and sat down to read.

I was pleasantly surprised.  There were some very interesting articles.

So I want to let everyone know that it IS possible to jazz up even the driest subjects and entice subscribers to wade through what can sometimes be tedious reading.

I can guarantee I read more from this issue than any other in the past.  Fingers crossed that they keep this up!

All images from The Advisor, issue October 2017.  As you can see, some crossed the centre-fold.


About Claire B

I am a passionate printmaker, paper maker and book artist. I'm a 'forever' student and frequently attend courses and workshops to extend and improve my creative skills.
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1 Response to Livening up industry magazines

  1. This is very interesting! It does look fresh and appealing.

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