In our family business I’m responsible for advertising, graphic design, company logos and branding, marketing, e-book design and that type of thing (amongst many other tasks!). I thoroughly enjoy working in Photoshop and coming up with ideas to promote our company.
Recently I designed a branded lid for some quite lovely hampers that we regularly send our clients as a thank-you for their business and support. Having a French connection (my husband is French) these hampers include gourmet fruit and handmade chocolates, delicious honeycomb honey, French cheeses and, of course, French champagne.
So I concentrated on fresh, clean imagery, which clearly portrays our company and the appreciation we have for our clients, something that is not pushy and sales focused but that still puts us firmly in front of the public. Yesterday I received the finished product – including the goodies inside!! Lucky me.